CrescentRating — World’s Leading Authority on Halal Travel

CrescentRating Attends MIHAS 2026: Fostering Strategic Alliances Across the Global Halal Economy
CrescentRating Attends MIHAS 2026: Fostering Strategic Alliances Across the Global Halal Economy

CrescentRating | Writer for CrescentRating

October 7, 2026

CrescentRating Attends MIHAS 2026: Fostering Strategic Alliances Across the Global Halal Economy
From 23 to 26 September 2026, the global Halal ecosystem converged at the Malaysia International Trade and Exhibition Centre (MITEC) in Kuala Lumpur for the 22nd edition of the Malaysia International Halal Showcase (MIHAS 2026).

As the global authority on faith-conscious travel, CrescentRating attended the flagship trade event to engage with international trade delegations, institutional partners, and commercial innovators, exploring collaborative opportunities to link physical Halal manufacturing and trade with the rapidly growing Muslim-friendly visitor economy.

What is MIHAS 2026?
Hosted by the Ministry of Investment, Trade and Industry (MITI) and organized by the Malaysia External Trade Development Corporation (MATRADE), MIHAS is the world’s largest and most established international Halal trade platform.

The 2026 edition, operated under the vision of “Redefining the Global Halal Economy Through Trust, Governance, and Innovation,” gathered thousands of trade exhibitors and buyers representing more than 90 countries. Spanning 13 core industry clusters—from food and beverage, pharmaceuticals, and cosmetics to Islamic finance, Halal logistics, and Muslim-friendly travel—MIHAS 2026 showcased how next-generation artificial intelligence, ESG sustainability frameworks, and standardized governance are transforming global supply chains.

Fostering Cross-Sector Collaboration with CrescentRating
With the global Muslim travel market scaling toward 262 million international arrivals and USD 310 billion in annual expenditure by 2030, the convergence of retail goods, culinary supply chains, and hospitality services has become more critical than ever.

CrescentRating’s presence at MIHAS 2026 centered on expanding high-level networks and fostering cross-sector partnerships:

Expanding Global Certification and Benchmarking: Sharing insights from the Mastercard-CrescentRating Global Muslim Travel Index (GMTI) 2026 with visiting trade commissioners, DMO representatives, and enterprise operators to guide their market entry strategies into Muslim-friendly tourism.

Unlocking Digital Visibility for Halal Operators: Connecting with emerging trade tech platforms and B2B aggregators to ensure certified Halal suppliers and service providers are structured into machine-readable formats, making them discoverable by modern AI travel agents and booking engines.

Building on Malaysia’s Global Leadership
Malaysia’s continued reign as the #1 destination in the GMTI for 11 consecutive years provides an ideal backdrop for events like MIHAS. By combining world-class Halal manufacturing, institutional policy leadership, and an established tourism ecosystem, Malaysia continues to set the benchmark for how sovereign destinations can harness the full spectrum of the Islamic economy.

CrescentRating’s participation reinforced ongoing dialogues with key Malaysian and regional stakeholders—including trade promotion agencies, hospitality associations, and certification bodies—to support the upcoming Visit Malaysia 2026-2027 (VM2026-2027) campaign and expand cross-border investment corridors.

Fostering Meaningful Synergies for a Better Halal Market
As the global Halal economy matures, business success is increasingly defined by multilateral synergy across trade, technology, and travel. CrescentRating’s active participation at MIHAS 2026 reaffirms its commitment to building meaningful bridges across industries—empowering global partners to leverage data-backed standards, expand market access, and welcome the next generation of Muslim consumers with certified trust and confidence.